Most businesses don’t fail because the idea was bad—they stall because execution breaks under pressure.
Scale Smarter, Not Harder is a practical guide for founders and operators who are done with grinding harder and ready to build businesses that actually scale.
This book cuts through noise and theory to show you how to create momentum through better sequencing, stronger systems, and disciplined execution.
Scale Smarter, Not Harder and explore
how The Venture Engine™ can accelerate your business growth.
Are you tired of complexity, burnout, and “more effort” being the answer?
This book shows you how to scale with clarity, control, and confidence.
A well-structured guide that offers practical insights for growing a business steadily and sustainably.
by- Jamie B, Tech Entrepreneur
This book provides clear guidance on scaling without unnecessary complexity.
by- Kapil V, Mortgage Broker
Growth Planning
- Identify high-impact opportunities
- Avoid low-return initiatives
- Balance speed and stability
- Track progress constantly
Efficiency Over Effort
- Streamline daily operations
- Automate repetitive tasks
- Delegate non-essential work
- Focus on results
Decision-Making
- Adopt growth mindset
- Evaluate risks confidently
- Prioritize impactful decisions
- Avoid common pitfalls
About the author.
Chris Plummer is a venture builder, operator, and strategist focused on turning ambition into execution. Through his work with Baylor Ventures, he has helped build, scale, and advise businesses across multiple stages—working hands-on where strategy meets delivery.
Rather than chasing hype, Chris specialises in designing the structures, systems, and execution protocols that enable businesses to grow sustainably and attract capital. His approach is shaped by real-world experience navigating growth, complexity, and the trade-offs founders face as companies scale.
Chris is the creator of The Venture Engine™, a structured framework and protocol that closes the execution gap and helps founders build scalable, investable businesses with clarity and discipline. His work centres on helping leaders scale smarter—not harder—by focusing on sequencing, leverage, and repeatable execution.
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